Pengoptimum Kata Kunci
Pengoptimuman kata kunci (juga dikenali sebagai penyelidikan kata kunci) adalah tindakan meneliti, menganalisis dan memilih kata kunci terbaik untuk menyasarkan lalu lintas yang berkelayakan dari enjin carian ke laman web anda.
Pengoptimuman carian kata kunci merupakan langkah penting dalam peringkat awal pemasaran enjin carian, sama ada carian berbayar atau ‘organic search’. Jika anda salah memilih kata kunci sasaran yang sepatutnya, semua usaha seterusnya akan sia-sia. Oleh itu, penting untuk mendapatkan pengoptimuman kata kunci dengan betul.
Tetapi mengoptimumkan kata kunci bukanlah sesuatu yang hanya pada awal kempen pemasaran carian sahaja. Pengoptimuman kata kunci yang berterusan adalah perlu untuk terus ‘uncovering’ peluang kata kunci baru dan untuk memperluas jangkauan anda ke pelbagai jenis kata kunci.
Oleh itu, pengoptimuman kata kunci bukanlah proses di mana tetapkannya dan lupakan. Teruskan menganalisa kata kunci dan memperluaskan pangkalan data kata kunci anda, lalu lintas laman web dan penjualan akan terus berkembang.
Apakah yang perlu diutamakan pada kata kunci untuk mengoptimumkan kedudukan laman web?
Dalam SEO, kejayaan ‘organic search’ anda bergantung pada seberapa efektif anda menemukan, menyelidik, menganalisis dan memilih kata kunci enjin carian yang tepat untuk laman web anda.
Semua aspek SEO lain bergantung kepada pengoptimuman kata kunci yang berjaya. Lebih-lebih lagi, mengoptimumkan kata kunci menyentuh setiap aspek usaha pemasaran SEO anda.
- Tajuk Tag:
– Kata kunci sasaran anda harus dimasukkan dalam tag tajuk. Ini adalah bahagian kandungan yang paling penting di laman web anda, baik di dalam dan di luar halaman
- Pautan:
– Pengoptimuman kata kunci perlu disatukan ke dalam strategi bangunan pautan anda. Pautan dalaman, pautan masuk, ‘breadcrumb links’ dan pautan navigasi harus mempunyai kata kunci optimum yang teratas. Ia juga penting untuk mengesan dan mengurus teks pautan laman web anda
- Strategi kandungan:
– Jika ingin laman web anda berada di atas dan berhubung dengan pencari, anda perlu menggunakan kata kunci sasaran anda dalam kandungan anda
- Imej:
– Jangan lupa untuk mengoptimumkan kata kunci dalam gambar di laman web anda. Kata kunci sasaran harus digunakan dalam ‘alt attribute’ dan nama fail imej
- Penerangan Meta:
– Terdapat beberapa perbahasan mengenai sama ada perlu atau tidak memasukkan kata kunci sasaran dalam ‘snippets’ teks untuk membantu meningkatakan kedudukkan laman web. Tetapi ada juga pandangan mengatakan bahawa kata kunci yang dioptimumkan dalam tag meta anda menghasilkan lebih banyak klik dalam carian yang optimum
- URL:
– Pastikan memasukkan kata kunci untuk SEO dalam ‘file name slugs’. Contoh, halaman laman web adalah mengenai pengoptimuman kata kunci, jadi nama ‘slug’ adalah pengoptimuman kata kunci
- Struktur Laman Web:
– Pengoptimuman kata kunci juga penting untuk bagaimana anda merangka dan menyusun kandungan laman web anda. Bukan sahaja anda perlu memilih kata kunci yang tepat, tetapi anda perlu menyusunnya mengikut turutan dan menghubungkan halaman yang sesuai di laman web anda
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