IA is often distinguished from AI (artificial intelligence). AI is built on the sole purpose of making computers smarter with human-like intelligence to execute autonomous workflows. To succeed, AI needs better models and data, and IA aims to fill that void.

In contrast to AI, which is a self-contained system capable of processing information, IA is designed to complement and strengthen human intelligence.

Intelligence Enhancement: AI Base

Although IA has existed for many years, it is not a widely recognized subject. With systems like HoloLens, IA can now be explicitly developed to be a faster AI ingredient.

IA, many believe, offers a safer way to develop tools and technologies that derive their effectiveness from human consciousness rather than building their own intelligence. Tools developed through IA can be used for a variety of purposes such as natural language tools, developing knowledge bases, electronic discovery and image processing tools to name a few.

The augmentation of intelligence uses machine learning technologies similar to AI, but instead of replacing humans, IA aims to help them.

In this situation, instead of relying solely on machines for business procedures, IA machine learning works in tandem with the human brain. Enhancement of Intelligence aims to make workplaces more efficient and productive like AI, however, it does so with human collaboration to support new discoveries and problem solving while Artificial Intelligence is quite different, it seeks to bypass humans altogether.

For example, let’s consider a machine learning algorithm that can process large amounts of patient data by searching through patient history, family history, data from wearables, records and previous tests to predict disease. This information will be communicated to medical staff in a way that supports the physician, who will use their reasoning to reach a diagnosis. Because the human element (doctor) is still involved, this is Intelligence Amplification. But if the program is limited to sorting data and achieving a diagnosis, then it will be Artificial Intelligence.

Intelligence Amplification: Real-Time Use Cases


Integrating intelligence augmentation technology into shopping applications can make it easier for Shoppers to find products. for instance, the Walgreens app links to the user shopping card and uses Google Tango’s computer vision – a 3D mapping service – to guide in-store shoppers using a downloaded map. Customers can search item numbers, product categories and product names by voice and command the mapping app to provide them store navigation instructions to the product’s location in the store.


Innovative technology has disrupted manufacturing and production. With IA, there is another tool for maintenance and creation of complicated and expensive machines which makes it easier for engineers to make repairs. For example, NGRAIN, a Canadian 3D imaging company uses 3D analytics to scan and detect minor damage to aircraft and uses the information to repair operations and improve maintenance.

Home Decor

IKEA, one of the most well-known home decor companies, created an app with IA technology. It supports both 2D and 3D image recognition and image tracking. With this technology, users can move still photos of furniture and furnishings into an image of a room. It’s also possible to measure the dimensions of the room through the app and allow the users to drop an image of a piece of furniture into the photo. this way, shoppers can see what their Ikea purchases will look like in their home before deciding what to buy.


Intelligence augmentation could be used in high-fidelity visualization which magnifies situation awareness and improved mission planning. Using 3D models, it would be possible to carry out successful operations in defence.


When it comes to complicated medical procedures, using IA technology could improve them significantly. Researchers all over the globe are developing tools. Cambridge consultants have determined potential solutions by combining CT and MRI scans to build 3D images of a patient’s body. This assist surgeons to perform more precise surgical processes.

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